Case Study:

LeMond Composites

Objective

Increase visibility of LeMond Composites’ research partnerships that will revolutionize carbon fiber production.

About

LeMond Composites entered into a global, exclusive 20-year licensing agreement with Deakin University in Australia to commercialize their patent pending manufacturing process to increase production of high performance carbon fiber at a lower price point. The licensed process will enable LeMond Composites to commercialize carbon fiber production faster than anyone else currently in the marketplace.

This means LeMond will deliver more of its low-cost carbon fiber, faster to industries that benefit from using lighter, stronger materials, like those addressing global energy and transportation challenges.

Approach

Piper developed key messages for the LeMond Composites/Deakin partnership that resonated with industries that benefit from using lighter, stronger materials– like those addressing global energy and transportation challenges. Using those messages, the Piper team crafted unique story angles for various media outlets based on carbon fiber’s significance to the publication’s market segment. Ultimately increasing LeMond’s visibility among its potential customer base and industry leadership.

Results

  • LeMond Composites appeared in more than 220 media outlets
  • Appeared in several original news stories including: Geelong Advertiser, ABC News: Australia, Composites World, Plastics Today, Teknovation.biz, Australian Manufacturing, Bicycling Australia, The OakRidger, North American Wind Power, Plastics News, Cycling Tips, Roane County News, Technical Textiles, Composites Manufacturing, Reinforced Plastics, IMPO Magazine, windpower Engineering & Development, AMT News, and Reno Gazette-Journal.
  • The Reinforced Plastics paper became one the most downloaded papers on the outlet since its publishing date

By the numbers

  • 220+ Media outlets
  • 20+ Original news stories and counting