Case Study

ETEC

Objective

To communicate the U.S. Department of Energy (DOE) Oak Ridge Reservation’s economic impact and important role in Tennessee’s economy.

About

The DOE’s missions in Oak Ridge are bolstered by the East Tennessee Economic Council (ETEC), a non-profit membership organization dedicated to supporting the federal government’s missions in Oak Ridge as well as encouraging new opportunities to fully utilize the highly-skilled talent, cutting-edge technologies and unique facilities that make up the federal reservation.

ETEC sought to further quantify the value DOE’s Oak Ridge Reservation brings to the state of Tennessee through an in-depth economic analysis. It aimed to educate policymakers, business leaders, and the wider community on how DOE’s Oak Ridge Reservation is a job-creating machine for the Volunteer State. It injects billions into the state economy and cements Tennessee’s stature as a global scientific leader.

Approach

Piper Communications drafted the messaging for ETEC to communicate the significance of the DOE Oak Ridge Reservation’s impact to the state in terms of economic development, job creation, tax revenues, community outreach and national security initiatives. Once the raw data was obtained, Piper Comm produced a report, one pager, and powerpoint to convey that message.

Using these materials, the Piper team executed a media strategy to tell the story of DOE’s economic impact.

Results

  • DOE’s economic impact on the state of Tennessee equals to $5.6 billion.
  • More than 34,000 full-time jobs are supported by DOE activities, with a workforce that spans 50 of Tennessee’s 95 counties.
  • Over $32 million in state and local taxes were generated by DOE-related spending.

By the numbers

  • 3.05M Online media coverage readership
  • 9.4K Media coverage views
  • 127 Media coverage social shares