Overview
As the organization leading and representing the global payments technology industry, the Electronic Transactions Association (ETA) wanted to break into mainstream and national media. ETA engaged Piper Communications to do just that.
Solution
Piper positioned ETA’s CEO as a leading payments expert, providing commentary on major payments news and events such as the Target retail data breach, transition to EMV or “chip” credit cards and securing a monthly guest column for ETA on Inc.com that focused on payments technology and business tips for startups and entrepreneurs. In addition, Piper helped increase media participation at the Electronic Transactions Association’s annual trade show, TRANSACT.
Results
- 2,700+ Media Outlets
- CNBC live remote at ETA’s annual trade show
- 157 original news stories