Case Study:

Electronic Transactions Association

Objective

As the organization leading and representing the global payments technology industry, the Electronic Transactions Association (ETA) wanted to break into mainstream and national media. ETA engaged Piper Communications to do just that.

Approach

Piper positioned ETA’s CEO as a leading payments expert, providing commentary on major payments news and events such as the Target retail data breach, transition to EMV or “chip” credit cards and securing a monthly guest column for ETA on Inc.com that focuses on payments technology and business tips for startups and entrepreneurs. In addition, Piper helps increase media participation at the Electronic Transactions Association annual trade show, TRANSACT.

Results

  • ETA has appeared in more than 2,700 media outlets as a result of Piper Communications positioning the organization as a trusted payments expert.
  • Secured a monthly guest column for Electronic Transactions Association CEO Jason Oxman on Inc.com that focuses on payments technology.
  • Appeared in hundreds of original news stories including MSNBC NewsNation with Tameron Hall, CNNMoney, The Associated Press, USA Today, The Wall Street Journal, Bloomberg Businessweek, Bloomberg BNA, Huffington Post, ABC News, CBS News, CBS This Morning, CNET, CNBC, C-SPAN, NPR, TechCrunch, Roll Call, The Motley Fool, Politico, The Hill, The Washington Post, Examiner.com, Mashable, VentureBeat, Nerd Wallet, Reuters, San Jose Mercury News, Atlanta Journal-Constitution, San Diego Examiner, and the San Francisco Chronicle.
  • Increased media participation at ETA’s annual trade show, TRANSACT, attended by CNBC, The Associated Press, CNNMoney, The Motley Fool, Examiner.com, Reuters, Business Insider, TechCrunch, Financial Times, San Francisco Business Times, American Banker, Investor’s Business Daily, Kiplinger’s Personal Finance, San Francisco Examiner, TheStreet, The Green Sheet, Payments Source, SMB Retail Technology News, PaymentFacilitator.com, Digital Transactions, Nilson Report, Venture News, deBanked, and many more.

By the numbers

  • 2700+ Media outlets
  • Increased media at annual trade show
  • 157 Original news stories and counting