Overview
SkyNano is a science-based technology company focused on commercializing a free-market solution to carbon pollution. SkyNano has achieved significant milestones, including the first-ever production of carbon nanotubes from flue gas, obtained from Tennessee Valley Authority’s (TVA’s) John Sevier Combined Cycle Plant and being named a top 60 finalist for Elon Musk’s X-Prize.
Solution
Understanding the significance of SkyNano’s work in the energy and technology sectors, Piper Communications crafted key messages that resonated with trade-specific media outlets and targeted industry segments. To effectively showcase SkyNano’s achievements, Piper Communications crafted messaging for various publications about using captured carbon to make sustainable materials and its positive impact on the circular economy. By tailoring the communication strategy to specific market segments, Piper Communications maximized SkyNano’s visibility among potential customers and established the company as a recognized industry leader.
Results
- 60+ Pieces of Coverage
- 6.02M Estimated Views
- 3.91B Audience