Overview
LeMond Composites entered into a global, exclusive 20-year licensing agreement with Deakin University in Australia to commercialize their patent-pending manufacturing process to increase the production of high-performance carbon fiber at a lower price point. Piper Communications was brought on to increase the visibility of LeMond Composites’ research partnerships that will revolutionize carbon fiber production.
Solution
Piper developed key messages for the LeMond Composites/Deakin partnership that resonated with industries that benefit from lighter, stronger materials – like those addressing global energy and transportation challenges. Using those messages, the Piper team crafted unique story angles for various media outlets based on the significance of carbon fiber to the publication’s market segment.
Results
- 220+ Media outlets
- 20+ Original news stories