Overview

Piper Communications works with the Innov865 Alliance to coordinate the coalition’s mission-driven activities that develop, support and promote Knoxville as a great place for entrepreneurs to start and grow a business. The Innov865 Alliance develops, supports, and promotes the Knoxville region’s entrepreneurial ecosystem.

Solution

Piper provides coalition management and communications support that includes strategy, media relations, event logistics and planning, digital and social media management and collateral development as well as overall marketing and promotion. When Techstars released a Knoxville ecosystem report, Piper worked with the Alliance to develop an action plan for the Alliance to address gaps in the community and play up the strengths outlined in the report.

Results

• 1,700+ Attendees (virtual and in-person) at 16 events
• 614K Campaign impressions
• 30 Startups applications
• 3.1K Social media followers
• 4 Produced promotional videos
• 6 New sponsorship partners